AboutWorkPortfolioSystemsStoryContact
Criss Fun

Criss Fun

Criss Fun GuoBin · 潘国斌

Portfolio entrepreneur & tech builder across F&B, wellness, and coffee in Malaysia.

I build, invest in, and advise real-world businesses — from pizza bars and wellness centers to national coffee chains.

View my workSay hello
8+ venturesF&B · Wellness · Tech6 AI systems builtMBA · CS degree

What I Do

One vision, multiple lanes

Most people pick a lane. I built the road — then opened a restaurant on it, invested in the building next door, and automated the whole block.

01

Entrepreneur

Founded Byond Walls Pizza Bar & Cafe (2 outlets, Grab Award), Songhwa Korean Cuisine, Femy Wellness, and Seoul’s Wellness Group. I co-build with chefs and operators and let them shine.

02

Investor

Every company I invest in gets my full commitment — resources, guidance, and hands-on support. My latest investment is De Core Wellness Center (3 outlets), where I also serve as CTO — building systems and driving growth from the inside, not just writing checks.

New
03

Consultant

Consultant to HWC Coffee Malaysia, working on tech and marketing for 80+ outlets — dashboards, live POS analytics, and AI campaigns.

04

Problem Solver

I build tools when nothing off-the-shelf fits real operations. Inventory system, 3 AI bots, analytics dashboards — each one born from an actual pain point.

Live

My Virtual Team

5 AI agents running 24/7 — inventory, customer service, analytics, reports. They never sleep.

This is how I run multiple outlets and companies without going crazy.

Portfolio Entrepreneur

Portfolio

Brands & Ventures

Selected businesses I build, invest in, or advise.

Founded2024 — Present

Byond Walls Pizza Bar & Cafe

2 outlets · Millerz Square & SS2 PJ

Invested in an experienced Napoli pizza chef and co-built this brand from the ground up. Wood-fired pizza, craft beer, live music.

  • 4.9 Google rating across both locations
  • Grab Signatures Award 2025
  • Top 5 Pizza in KL — KL Foodie 2026
  • Custom-built inventory system & 3 AI bots
byondwalls.com
Byond Walls Pizza Bar & Cafe
CEO2023 — Present

Songhwa Korean Cuisine

Millerz Square, Old Klang Road

Invested in a Seoul-certified chef with 10+ years fine dining experience. Bringing affordable authentic Korean food to Millerz Square.

  • Seoul-certified chef with 10+ years fine dining experience
  • Affordable authentic Korean BBQ, stews & traditional dishes
  • Highly ranked on Google for Korean food in the area
Songhwa Korean Cuisine
Investor & CTO2026 — Present

De Core Wellness Center

Pavilion Bukit Jalil · OUG · Eco Ardence

Premium body wellness and treatments. Growing client base with strong retention across 3 branches in Kuala Lumpur.

  • 3 branches across Kuala Lumpur
  • Professional wellness & body treatments
  • Growing client base with strong retention
Founded2020

Femy Wellness Group

Women's health & wellness

Women's health venture featured in Malaysian newspapers. Built from scratch with zero external funding.

  • Featured in Malaysian Chinese-language newspapers
  • Built from zero with no external funding
Femy Wellness Group
Founded2021

Seoul's Wellness Group

Korean wellness concepts

Korean-inspired wellness brand — DreamFactory Malaysia Top 10 Startup. Validated at national startup competition.

  • DreamFactory Malaysia Top 10 Startup
  • Validated at national startup competition
Seoul's Wellness Group
Consulting2026 — Present

HWC Coffee Malaysia

80+ outlets nationwide

F&B Marketing & Tech Consultant — dashboards, live POS analytics, and AI-powered campaigns for one of Malaysia's largest local coffee chains.

  • Live POS API dashboard with multi-outlet analytics
  • AI-powered marketing campaigns
  • Digital transformation strategy & execution

Tech & Systems

Systems I've Built

Self-taught full-stack development — every system here solves a real business problem.

01

Byondwalls Inventory System

Custom-built app managing stock across 4 locations — real-time tracking, ordering, and team coordination.

Reduced stock losses and made multi-outlet ordering less painful.

02

AI Bot Fleet (Flash, Kimi, CEO)

3 AI assistants on Telegram — daily business briefs, stock alerts, and financial summaries delivered automatically.

Gives daily briefs so I make decisions faster.

03

HWC Coffee Dashboard

Enterprise analytics dashboard for 80+ outlet coffee chain with live sales data and performance tracking.

Helps a national chain see performance in real time.

04

Byondwalls.com

Restaurant website built for search visibility — 16 landing pages, conversion tracking, and visitor analytics.

Brings in customers through Google, not just word of mouth.

05

CEO Financial Dashboard

Consolidated profit & loss, delivery platform analytics, and cashflow view across all outlets.

One page to see the financial health of every outlet.

The Story

I didn’t plan to juggle restaurants, wellness centers, and coffee chains. It happened one decision at a time.

A decade of building, failing, learning, and building again.

2014

The Author

Published 《紫色那天的约定，你还记得吗？》— a 164-page Chinese novel written at 18. Featured in Sin Chew Daily (星洲日报).

2017

The Student

BSc Computer Science at University of Nottingham. Algorithms, systems thinking, logic.

2018

The Engineer

IT Application Engineer at Huawei Asia Pacific (13 countries). Payroll automation for 5 nations. Global HR Automation Award.

2020

The Entrepreneur

Active

Founded Femy Wellness Group — women's health venture, newspaper coverage.

2021

The Competitor

Seoul's Wellness Group — DreamFactory Malaysia Top 10 Startup.

2026

The Investor

Active

Growing De Core Wellness Center, now operating 3 branches across KL.

2023

The Restaurateur

Active

CEO of Songhwa Korean Cuisine, Millerz Square. Authentic Korean food.

2024

The Founder

Active

Founded Byond Walls Pizza Bar & Cafe — 2 outlets, 4.9 stars, Grab Signatures Award.

2025

The Developer

Active

Self-taught full-stack. Inventory system, 3 AI bots, dashboards, multiple websites.

2026

The Consultant

Active

Started advising HWC Coffee Malaysia (80+ outlets) on marketing and tech.

Background

MBA

University of Wales Trinity Saint David

BSc Computer Science

University of Nottingham

Secondary School

St. Francis Institution, Melaka

Huawei Asia Pacific

IT Engineer · 13 countries · Global Award

I still use everything from algorithms to MBA frameworks in how I run small, real-world businesses.

Fun facts

1

Published a Chinese novel at 18 — before I could legally drink

2

Fluent in English, Mandarin, Malay, and Cantonese

3

My pizza bar has better ratings than my wellness centers

4

Went from zero code to production apps in months

5

My AI bots know more about the numbers than most people expect

6

MBA graduate who prefers terminals over PowerPoints

Let’s build something together.

If you’re building something interesting in F&B, coffee, wellness, or tech and think I can help, feel free to reach out.

Say helloRead my story

👋 Ask my AI anything

It knows all about my work